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OVERCOAT Tokyo Store Minato City, Japan

This is the project for the Japan base of OVERCOAT, a fashion brand from New York. The studio was required to connect the base in New York with the base in Japan that supports the brand’s products and also to have the first directly managed store there.

The steel base of the existing ceiling was reinforced with high-strength joint hardware and reused. It can be used functionally as a place to hang stock and samples, as a hanging place for hanger bars, and as a place-to-place corrugated plate to hold fabrics. The interior was polished to take advantage of the texture of the existing concrete frame without installing new floors, walls, and ceilings. The stock room and the fitting room are partitioned off by wires strung between the frames and fabrics hung from them.

Inspired by the way clothes are made by pinching fabric to create folds, double clips were used for the hooks. The sides of the cutting table have aluminum angle guides that allow ready-made container boxes to be taken in and out individually, making them look distinctive while functionally containing a large number of secondary materials. Here, customers can visit the studio, hear directly from the creator, and buy clothes. The aim was to create a place where people can feel the brand transparently and without boundaries.

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