Creative advertising heavyweights, M&C Saatchi pride themselves on bolstering connection and change – creatively, commercially, and culturally. M&C Saatchi has impeccable brand consistency across all their channels, their brand experience is seamless and considered from head to toe. The concept for M&C required that the structure matches the expression of their brand spatially and experientially- modern, leaning tech but ultimately functional and never over-complicated.
M&C Saatchi’s workplace design was informed by considering the company’s own core values. Following the workshopping phase with the client, a design was developed that would be the hero of the brutal simplicity of geometry, led by a grid-driven layout. Through a progressively paired back spatial approach, the design created opportunities for ownable moments of color, texture, and finish.
This manifested in an open-plan approach to the design with minimal built form, encouraging moments of connection and serendipity in the space. The final design is almost free of boundaries, connected through materiality, natural light, and the organic movement in the space, unifying this core element of connectivity. Lustrous materials are balanced with soft and bold-toned upholstery and joinery, di-chromatic window film as the floating boardroom block, and balanced by translucent corrugated sheeting framing the murals.
The grid was left in place and the tiles were removed, allowing them to be re-used on other fit-outs within the building and sprayed out the ceiling a muted green ‘beyond’ the grid. In a world of sprayed white, black, or bold colors, a highly muted green spoke to the level of restraint required by the very best in the creative industry, capturing the essence of never going too far. By using some raw construction materials, the naturalness felt equally well harnessed, acting as a point of contrast to the refined and tech-like feel of the space.
